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Philippines
Monday, May 20, 2024

4:46 PM

Balay Pinoy goes hybrid for Filipino values festival in November

CAGAYAN DE ORO CITY (PIA)–Amidst rising cases of COVID-19 in November 2021, the National Commission for Culture and the Arts (NCCA), in partnership with the Negros Cultural Foundation, Inc., brought together film, TV, and multimedia production masterpieces under one digital festival to culminate year-long value education and awareness initiatives.

Dubbed “Bálay Pinoy,”  the NCCA Filipino Values Month Celebration aims to streamline and expand the efforts to promote awareness of the 20 core and shared Filipino values identified on the basis of the research conducted by the NCCA and the National Economic Development Authority (NEDA) in 2019 and 2020.

With health restrictions easing up, “Bálay Pinoy” returns this year to offer the Filipino public a hybrid experience between online and offline.

According to festival organizers, the NCCA Filipino Values Month in 2022 has three major components: an opening day to kick off the celebration, the delivery of information, education, and communication (IEC) materials, and a publicity campaign that taps into both traditional and digital media channels.

The opening day is scheduled for November 6, 2022, at the Open Air Auditorium in Rizal Park and will feature various booths and activities, including henna tattoos, face painting, live sketching, arts & crafts, t-shirt printing, and film screenings of the first year of the Sine Halaga Film Festival, among others.

“We have to be creative in the new normal to stay culturally relevant to the public. People are hungry for physical experiences, and we see it as a powerful opportunity to deliver our message,” says NCCA Deputy Executive Director Marichu Tellano. The theme of this year’s festival puts a spotlight on the importance of rediscovering the 20 core and shared values that anchor every Filipino to our roots and identity as a people. It is dubbed “Halagahan, ang puso ng pagka-Pilipino (Filipino values, heart of the Filipino identity).”

Creative storytelling will continue to be a critical part of the values month celebration, according to festival organizers.

A global screening of NCCA’s three flagship multimedia productions is being arranged for the general public through SolarTV and the NCCA Learning Hub website. These include Project Destination (Filipino values teleserye), Heneral Tuna (Filipino values animated series), and Sine Halaga Film Festival (Filipino values short film program).

The Filipino Values Festival will also continue to maintain its online presence on Facebook through Bálay Pinoy and will feature interactive content and online contests. Webinars for Values Ed Teachers will also be conducted in partnership with DepEd to introduce and tackle the 20 identified Filipino values. (NCCA)

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