MALAYBALAY CITY, Bukidnon (PIA)—Packaging and labeling are keys when it comes to product marketing. Labeling, in particular, helps the product stand out in the market and aids the consumers to identify the products as well as their benefits.
In Bukidnon, business activities highly boost the economy by providing employment and investment opportunities. However, most products were non-compliant with the required packaging and labeling mandated by the country.
With a thorough assessment of the Micro, Small, and Medium Enterprises’ (MSMEs) needs for product label enhancement, the Department of Science and Technology (DOST)-Bukidnon partnered with the DOST-Industrial Technology Development Institute (ITDI) in providing improved sticker product labels among five MSMEs in Bukidnon.
DOST-Bukidnon distributed a total of 7,583 product label stickers to Mama Nene Food Products for its famous Pineapple Jam; Cabanglasan Special Program for Employment of Student’s Parents Association (CSPESPA) for its Pancit Canton with Squash; Kakaiba Kibangay Products for its Corn Bean Crunchies with Sesame Seeds; RMJ Binaki ni Mang Raul for its Flavored Binaki; and Senior Rogelio Robusta for its Excelsa and Arabica with Mangosteen coffee blend.
With the improved product label, both the agency and the beneficiaries anticipate increasing product market competitiveness.
Through this initiative, DOST-10 also looks forward to significant growth in the agency’s number of assisted firms.
Label development and enhancement are some of the services offered by DOST to interested entrepreneurs. The agency also gives MSMEs awareness on the Mandatory Labeling Requirements and a Workshop on Packaging and Labeling.
For interested MSMEs in Bukidnon, one may visit DOST Bukidnon at Vicente Neri St., Brgy 9, Capitol Compound, Malaybalay City every Monday to Friday from 8:00 a.m. to 5:00 p.m. or email thru email@example.com . (DOST Bukidnon/PIA Bukidnon)