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Friday, January 27, 2023

From the parking spot to the rugged Lahar fields: Ford kicks off the launch of the NextGen Ford Ranger and Everest

By: Giovanni Flaviano

DAVAO CITY – Similar to fitting the armor suit of Marvel Comics’ Iron Man (except for the blasters and missiles), the NextGen Ford Ranger and NextGen Ford Everest is like experiencing toughness on a whole new level complemented by a leading technology that behaves like an artificial intelligence (AI) running and taking care of all the vehicle’s internal systems.
From the bold new look, to a digital instrument cluster and large infotainment screen, a practical and versatile cargo management system, to a tailgate that doubles as a functional work surface, and a range of powerful and efficient powertrains, including a 3L V6 Diesel, here are the things you need to know about the next-generation Ranger and Everest.

“What makes a Ford a Ford?” For Dan Ciccocioppo, Ford’s Global Program Manager on Product Development, it is uniquely Ranger and revolutionary for Rangers as well. It’s next level when it comes to toughness, ruggedness, on-the-road stance that really comes across when you see one on the road. (video by GAFlaviano)
VERSATILE CARGO MANAGEMENT SYSTEM. It has recess mouldings to allow you to customize timber and fit on those moulding found on the plastic bed liner. Also shown is the power outlet on the bed liner that you can plug on to use battery-powered tools at work or even plug a portable fridge at the campsite. The tail deck has also been designed to help you work and take note, it even has holders for your coffee flask. (video by GAFlaviano)
WHY DON’T ALL PICK-UPS HAVE THAT? The REAR LOAD BOX ACCESS STEP makes climbing up into the cargo box much easier. Attached directly to the load box via two steel supports, the step has a strong, durable construction, and means you no longer need to climb onto a potentially muddy, slippery wheel to access the load box. (video by GAFlaviano)
Adds additional braking power to your car during emergency stops. A driver’s reaction time don’t always match how quickly they need to react to avoid a crash. When the driver is already on the brakes, brake assist is activated, which increases the brake response and thus speeds up the braking. If the driver does not brake after issuing a warning signal, the automatic emergency braking function can be activated and the vehicle can be stopped completely.
ELECTRIC PARKING BRAKE. The electric parking brake replaces the conventional lever handbrake. The operating switch is in the center console. It may be a simple addition but it has some surprising advantages such as giving you more room in the cabin. Even if you forget to engage the parking brake, the vehicle senses your ‘forgetfulness’ and immediately engages it for you even if the engine has already been switched off.
The next-gen Ranger is bold and confident on the outside with a defined new grille, rear box side step, wider track and wheelbase, embossed tailgate and LED taillamps, and C-clamp LED headlamps that give it that unmistakable ‘Built Ford Tough’ look. Its cabin is completely redesigned with the Ranger-first digital instrument cluster, 10” or best-in-class 12” portrait touchscreen, 360-degree camera, and SYNC4® with Apple Carplay and Android Auto capability. An upgraded chassis and suspension ensure excellent ride and handling, whether riding with passengers, fully loaded with cargo or towing.
The next-gen Everest is a standout on the road with its C-Clamp headlights, LED taillights, as well as the hands-free liftgate and panoramic moonroof. Sophisticated, spacious and beautifully-crafted with new soft touch finishes, its interior is designed and engineered to be a sanctuary with 360-degree camera, SYNC® 4A with wireless Apple Carplay and Android Auto capability and wireless charging pad. Stronger and wider, the next-gen Everest boasts of updated chassis and refined suspension, offering enhanced ride comfort and handling to customers.

The next-gen Ranger is bold and confident on the outside with a defined new grille, rear box side step, wider track and wheelbase, embossed tailgate and LED taillamps, and C-clamp LED headlamps that give it that unmistakable ‘Built Ford Tough’ look. Its cabin is completely redesigned with the Ranger-first digital instrument cluster, 10” or best-in-class 12” portrait touchscreen, 360-degree camera, and SYNC4® with Apple Carplay and Android Auto capability. An upgraded chassis and suspension ensure excellent ride and handling, whether riding with passengers, fully loaded with cargo or towing.

Meanwhile, the next-gen Everest is a standout on the road with its C-Clamp headlights, LED taillights, as well as the hands-free liftgate and panoramic moonroof. Sophisticated, spacious and beautifully-crafted with new soft touch finishes, its interior is designed and engineered to be a sanctuary with 360-degree camera, SYNC® 4A with wireless Apple Carplay and Android Auto capability and wireless charging pad. Stronger and wider, the next-gen Everest boasts of updated chassis and refined suspension, offering enhanced ride comfort and handling to customers.

Both vehicles come with a 5-year warranty to enhance the ownership experience. The longer warranty offering will cover the next-gen Ranger and Everest for up to 5 years or total mileage of up to 150,000 kilometers, whichever comes first.

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