By Giovanni A. Flaviano (Published August 03, 2022)
DAVAO CITY – Globe Telecom launches HAPAG MOVEMENT that jump starts its journey of reaching out to 100,000 families hard hit by the growing crisis coupled by searing food prices and unemployment.
Globe’s journey also tags along its ecosystem of partners and just recently their corporate employees in its fight against hunger.
Research showed that about 15 million Filipinos are experiencing involuntary hunger on a daily basis and this number has increased because of the pandemic. Worsened by falling income and depleted savings, Filipinos are no longer afraid of getting sick of Covid-19 just to look for additional income.
RALLYING ECOSYSTEM OF PARTNERS
Responding to this crisis, Globe has initiated a united stand against hunger by rallying its ecosystem of partners to reach out to the most vulnerable families by providing not only food but as well as livelihood programs.
Disadvantaged families will be pre-selected from around the country who may qualify for micro lending and become beneficiaries of small start-ups.
Partners on the other hand will be identified to take charge of mobilization and ground executions. One of these is the KAAKAY program of the Ayala Foundation that has already reached out to 10,000 families. Other prospective partners are Caritas Foundation to cover Visayas and Mindanao regions, World Vision, and other potential international partners. All donations coursed through Globe will be channeled directly to the partners who will identify, train, and feed the selected families. HOW TO DONATE
Even before you generously part off with that hard-earned money, expiring points from your Globe Rewards are automatically donated to the Hapag Movement.
For GCash holders, you can scan the QR code or donate button for your donations. Even if you’re abroad, a credit card option is provided for this purpose.
Even a media outlet (radio, TV, newspaper) can even be an official media partner as part of its corporate social responsibility.
They can donate assets, adopt-a-community, or just simply write feature stories on the success of supplemental feedings, upskilling, and education of these selected families.
Media outlets can even add a “donate” button to their website that can encourage their media partners can donate.